"If psychoanalysis was late 19th century secular Judaism’s way of finding spiritual meaning in a post-religious world, and retail is the late 20th century’s way of finding spiritual meaning in a post-religious world, what does it mean that I’m impersonating the father of psychoanalysis in a store window to commemorate a religious holiday?"
— David Rakoff in “Christmas Freud,” a segment of the Christmas and Commerce episode of This American Life.
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